#11 — Script to Screen: The Animation Production Process
In Episode 11 of the Just Animations Podcast, hosts Emma and Jacob take listeners behind the scenes to break down the full animation production process, from the very first idea to the final delivered video. This episode is designed to help businesses, marketers, and creators understand what actually goes into producing high-quality animation—and why structure and planning are essential to success.
The episode begins with the foundation of every great animation project: strategy and scripting. Emma and Jacob explain that before any visuals are created, the message must be clearly defined. The script sets the tone, pacing, structure, and key points the animation needs to communicate. A strong script ensures the animation stays focused, concise, and aligned with business goals. Without this step, even visually impressive animation can miss the mark.
Once the script is approved, the process moves into storyboarding. Storyboards act as a visual roadmap for the animation, outlining scenes, transitions, and timing. This stage allows clients and animators to align on the flow of the video before production begins, reducing revisions later and ensuring everyone shares the same vision.
Next comes design and style development. This is where the visual identity of the animation is established. Characters, color palettes, typography, icon styles, and overall aesthetics are created and refined. Emma and Jacob emphasize that this stage is crucial for brand consistency—design choices must support the message and align with the client’s brand guidelines.
With the design approved, the project enters animation production. This is where the visuals are brought to life through movement. Animators focus on timing, transitions, pacing, and syncing visuals to voiceovers. Whether it’s 2D animation, 3D animation, motion graphics, or a hybrid approach, this stage transforms static designs into engaging storytelling.
After animation is complete, sound design and music are added. Voiceovers, sound effects, and background music enhance emotion, clarity, and flow. Emma and Jacob note that sound plays a major role in how animation is perceived—it can elevate an animation from good to exceptional.
The process then moves into review and refinement. Feedback is gathered, adjustments are made, and details are polished to ensure the animation meets its original objectives. Finally, the animation is delivered in formats optimized for its intended platforms, whether that’s websites, social media, ads, presentations, or internal use.
The episode concludes by reinforcing a key takeaway: great animation isn’t rushed. It’s the result of a clear, collaborative, step-by-step process. When businesses understand this workflow, they’re better prepared to plan projects, communicate expectations, and achieve stronger results.
To learn more about the animation production process or request a quote, visit JustAnimations.com.