#5 — Explainer Videos: Complex Ideas into Clear Stories
In Episode 5 of the Just Animations Podcast, hosts Emma and Jacob explore one of the most practical and results-driven forms of animation: explainer video animation. This episode focuses on how explainer videos help businesses simplify complex ideas, communicate value quickly, and connect with audiences more effectively across digital platforms.
The conversation begins by defining what an explainer video is and why it has become a staple in modern marketing and communication. Explainer videos are short, structured animations designed to clearly explain a product, service, or concept. Rather than overwhelming viewers with technical details or long blocks of text, explainer videos use visuals, narration, and motion to guide the audience through a clear story that answers the most important questions: What is it? How does it work? And why does it matter?
A central question discussed in this episode is: when to use explainer video animation?
Emma and Jacob explain that explainer videos are ideal when a business needs to introduce something new, clarify a complex offering, or improve understanding quickly. They are especially effective for startups launching a product, SaaS companies explaining software platforms, enterprises rolling out new services, or organizations educating customers or internal teams. If your audience needs clarity before making a decision, an explainer video is often the fastest and most effective solution.
The episode also highlights how animation makes explainer videos uniquely powerful. Animation allows brands to visualize ideas that don’t physically exist—such as digital workflows, backend processes, data movement, or abstract systems. This makes animation especially valuable for technology, finance, healthcare, and enterprise-level services where concepts can be difficult to explain using traditional video alone.
Another key advantage discussed is versatility. Explainer videos can be used across many touchpoints, including homepages, landing pages, sales presentations, onboarding materials, social media, and email campaigns. A single explainer video can support marketing, sales, and customer education simultaneously, creating consistency in messaging while maximizing return on investment.
Emma and Jacob also touch on style and structure. Explainer videos can be created using 2D animation, motion graphics, 3D visuals, or a hybrid approach, depending on brand tone and goals. Regardless of style, the most effective explainer videos remain concise, focused on the viewer’s perspective, and structured around clear benefits rather than features.
The episode concludes by reinforcing that explainer video animation is not just about visuals—it’s about clarity, trust, and connection. When people understand your message faster, they are more likely to engage, believe in your brand, and take action.
To explore explainer video examples or request a quote, visit JustAnimations.com.